If you’ve worked with me, you know I not only have ideas, but I have passion for those ideas. Much earlier in my career, I found my voice, after being guided and coached by a mentor – Darnell Moore. I’ve found Darnell’s advice valuable over my career, and I really think it has allowed me to more freely express my views – and have them taken seriously by others.

As CEO, some people think that I don’t necessarily have to sell my ideas. But, I do – perhaps now more than ever. And, I treasure and value those who respond to those ideas, challenge them, and help to make them better. Being CEO is as much about having ideas and a vision as it is allowing others to make them better.

So, yes … your opinion matters. Because ideas – when heard and joined with the ideas of others in our organization – help us tackle the issues or opportunities we’re facing more quickly. And more effectively. They help us make more informed decisions.

It’s the idea that together we’re better at solving problems … an idea New Yorker columnist James Surowiecki addresses in his book, The Wisdom of Crowds. I know it sounds simple, but this concept has the potential to positively impact leaders at all levels AND their organizations.

The premise is simple: Large groups of people are collectively smarter than a few, no matter how talented the few are. These crowds provide a shared wisdom that’s better at solving problems. They make wiser, more informed choices. The Wisdom of Crowds fosters innovation and, if you will, predictive modeling. These are concepts important to American Family and just about any modern business.

But it only works if you do what Darnell asked of me: Find your voice. It will likely take time, because I believe it’s an acquired taste. Along the way, people will rock your boat no matter what you say. And many people won’t get there because their approach is too abrasive. Finding the “in-between ground,” where it’s OK to speak up – even if you make a mistake. And that starts with courage, getting comfortable being uncomfortable and a do-it-anyway attitude.

Where can you share your voice? In meetings, day-to-day communications, social media. Try to find others like you and have conversations that interest you both.

It doesn’t really matter where. Get busy communicating. Be heard. I’ve enjoyed getting to know many of my company’s employees and agents who have had the courage to find their voices. They’re connecting with me daily on Twitter and LinkedIn. They’re creating the culture they deserve – and the one we want at American Family.

Your voice is out there. Go get it. Your organization needs your collective wisdom!