“How do you amplify gratitude?” I asked this question recently on Twitterand LinkedIn because I believe in the power of gratitude.

It’s an essential element of organizations move forward. Gratitude is built into what we do every day, and how we connect with customers, our communities where we live and work, and with each other. We would not be here without them. All of them. Gratitude plays a role in each of these vital relationships.

Customers trust us to deliver on our promises. At American Family, we’ve done that – again – this year. From responding to a busy storm season, to introducing new technology, to changing how our enterprise looks – we are building a better future for them. We continue to adapt in ways to meet their expectations. We should appreciate that trust. I know I do.

Our people are evolving to meet the changing needs of those customers, and adjusting to rapid technology advancements. This is our new normal. But it is an evolution, not a revolution. I appreciate their desire to learn and adapt. Leaders at all levels should take time to thank their teams – often.

Our communities need us, too, and we need them. I think about the impact for 250 nonprofit organizations receiving $1,000 grants from the American Family Insurance Dreams Foundation – nominated by our customers. Look at the faces of kids like Bodhi O’Rourke, who received world-class care at American Family Children’s Hospital. Understand how United Way programs improve the lives of so many across our operating territory. I love seeing the impact American Family makes – thanks to our employees and agents – in cities and towns, near and far.

Whether it’s personal or collective, being grateful means you understand success didn’t magically happen. It’s supported by others, and we should celebrate those sources of good. Leaders: See your teams through this gratitude lens! Leaders can appreciate the effort of their teams with the wisdom and maturity that goes with gratitude. And, we can back it up with humility … another important leadership trait.

We need gratitude, too. Improved health, better sleep, higher self-esteem … these are all proven scientific benefits of gratitude. Yes, there’s science, but there’s also common sense to this. Focusing on the good stuff makes you feel better than worrying about the bad stuff.

Gratitude is a selfless act. It doesn’t take a lot of work. When we show people they’re appreciated, it spreads.

Let’s all amplify gratitude!